Job Description

Overview

At Henkel, youll be part of an organization thats shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil, all, Loctite, Snuggle, and Schwarzkopf and our cuttingedge technologies, youll have countless opportunities to explore new paths and grow.

This position is with our Consumer Brands business unit where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.

Dare to learn new skills, advance in your career and make an impact at Henkel.

What youll do

• The Director, Social Digital Content & Creator Strategy is a dynamic, platformnative leader responsible for shaping and scaling MSDSs social entertainment and creator ecosystem. This role oversees all social and creator activity across the MSDS portfolio driving innovation, community, and contenttocommerce acceleration. Operating at the intersection of brand, digital commerce, and culture, this leader ensures that every social touchpoint connects emotional storytelling with measurable business outcomes. The role demands both strategic vision and deep handson understanding of platforms, creators, and digital communities. This Director partners closely with the Directors of Brand, Creative, Digital Commerce, and Education to ensure social strategy is fully integrated across campaigns, content, and commerce positioning MSDS as the most socially relevant, creatorempowered professional beauty portfolio in the industry.

Key Responsibilities

• Social & Creator Strategy Leadership
• Build and lead MSDSs unified social & creator strategy across all brands
• Translate cultural trends, platform innovation, and creator insights into actionable strategies that build community, inspire creators, and drive engagement and conversion.
• Partner with Brand Directors and the VP Marketing to ensure social strategy aligns with brand positioning, launch plans, and creative priorities.
• Develop annual channel roadmaps for TikTok, Meta, YouTube, and emerging platforms defining purpose, voice, and performance metrics per channel.
• Team & Channel Leadership
• Lead a team of Senior Managers by platform specialty (TikTok Entertainment, Meta Community, YouTube Education), each managing their own Social Content Managers.
• Foster a creative culture of speed, experimentation, and excellence empowering the team to ideate, produce, and publish with agility and impact.
• Ensure each platform strategy maximizes relevance, creator resonance, and datadriven optimization.
• Creator & Influencer Ecosystem
• Architect and scale MSDSs creator network across micro, nano, and proinfluencers fueling advocacy and UGC at scale.
• Oversee influencer partnerships, paid collaborations, and content cocreation initiatives across all brands.
• Build relationships with creators, agencies, and platform partners to cocreate standout moments and measurable brand impact.
• Content & Platform Excellence
• Define creative standards and storytelling principles for shortform

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